#3: Driving a good used car is something even wealthy people do
This might shock you: One study found that 55% of millionaires drive a car that's at least two years old. Only 23% were driving a new car. Why would people who could afford anything buy a used car? Because they're not showing off their wealth, they're getting wealthier. They know how much new cars depreciate and how well-built today's cars can be. There are plenty of great-looking used cars out there and they're often a much better investment.
#4: You'll see more variety on our used car lot than other dealers' new car inventory
While about 300 new car models come out every year, the used car market is far bigger and keeps growing. The major car brands change their vehicle mix each year as certain styles go temporarily out of favor. But they're still high-value vehicles. Imagine, for example, you want a midsize pickup. The big new trucks might be the hot thing, but used midsize trucks are a real value, and they'll probably get popular again before long.